Background, direction, and how I work

I am a full-stack developer with 7+ years of experience building scalable web applications, websites, and e-commerce systems. My strongest tools include React, Next.js, WordPress, WooCommerce, PHP, and TypeScript.

I started with core web development and expanded into full-stack implementation through freelance and client-facing work. Over time, that path developed into stronger ownership across modern frontend, CMS platforms, and API-driven systems.

That background made me highly practical and self-directed. I am comfortable learning quickly, adapting inside existing codebases, and delivering under real business and technical constraints.

My background includes full-stack freelance delivery, project ownership, and large-scale production maintenance. At WeManage, I managed and maintained 200+ WordPress websites while delivering complex integrations and system improvements.

My work includes WordPress + React restaurant e-commerce, remote exam platforms, WooCommerce integration plugins, dynamic product composition, and B2B bulk-ordering flows.

The strongest themes in my work are React and Next.js interfaces, WordPress and WooCommerce customization, API integrations, performance optimization, and practical production troubleshooting.

I like direct communication, practical ownership, and steady delivery. I work well with feedback, manage projects end-to-end, and use AI tools where they improve workflow and execution.

I am targeting full-stack roles with strong frontend ownership, especially in web product, e-commerce, and integration-heavy environments. I am based in Jerusalem, Israel, and open to remote opportunities.